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What’s Your F Factor? Brand Trump Has One
Jan 21st, 2025 It’s been a weekend full of feelings—a long-awaited ceasefire with three hostages returning home and Brand Trump, along...
Jan 23


Feelings Trumped Facts, Primal Instincts And Identity Defined The Election
Nov 7, 2024 We’re excited to share that Media Post has once again featured The Heart Monitors’ latest insights, “Why Feelings Trumped...
Nov 27, 2024


In Today’s Emotion Economy, Feelings Trump Facts
Today we are in what we call an emotion economy . Facts take a backseat to feelings, serving merely as supporting actors in the grand...
Aug 29, 2024


The Heart Monitors Launches Brand Feelings Ranking
Feelings drive business success not Facts In today's emotion economy, where feelings are the new currency of sharing, adhesion, loyalty...
Apr 8, 2024


The Heart Monitors Featured in MediaPost
Repositioning Goliath to Get You to See David In the weeks following Hamas' Oct. 7 massacre of Israeli civilians, Robin Lemberg was busy...
Mar 20, 2024


The Marketing Campaign of the 21st Century
The Launch On the surface, the Pro-Palestinian movement looks like a spontaneous eruption of moral outrage that ‘just happened.’ But...
Mar 20, 2024


The feelings behind the facts.
Polls are polls and facts are facts. They are everywhere. However, unfortunately, feelings trump them all, especially when it comes to...
Feb 25, 2024


Welcome to The Heart Monitors
For Immediate Release February 15, 2024 THE HEART MONITORS™ - A NEW STRATEGY AND INSIGHTS CONSULTANCY - REVEALS PROVOCATIVE FINDINGS...
Feb 13, 2024


Feelings behind the facts
The Heart Monitors is a new type of strategy and insights consultancy focused on the idea that feelings are the new currency that drive...
Feb 13, 2024
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