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Facts don't matter.
Feelings are everything.
The Heart Monitors is a new type of strategy and insights consultancy focused on the idea that feelings are the new currency that drive sharing, identification and adhesion to messages.
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Feelings are
the way people self-express.
Whereas the traditional forms of research determine the facts, our approach goes one step further laying bare the raw feelings that drive human behavior.
Our market research tech stack is designed to deliver on the promise of innovative feelings research. This integrated approach culminates in a "feelings" dimensionalization analysis, empowering our team to identify the big ideas that leverage the specific feeling we aim to amplify – our F Factor.
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