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We get to the heart of feelings to shift markets and change minds.
Feelings are the currency that drive sharing, identification and adhesion to messages. Our approach lays bare the raw feelings that drive human behavior. We work with nonprofits, brand, agencies and management consultancies to expose the feelings that answer the questions behind the facts.
The F-Factor put to work for your brand.
Our Heart Trackers are but one way we are giving your brand the attention, the voice and the forum it deserves. They capture insights into the audience’s feelings about creative and messaging in real time overally this on traditional brand metric unearthing the core strategic issues to solve.
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Evaluating Where your brand stands
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A QUICK EVALUATION OF YOUR BRAND’S Associated feelings AND PERFORMANCE IN THE MARKET - A ROADMAP TO UNLOCK THE VALUE BRAND’S EMOTIONAL resonance
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PROPRIETARY UNIQUE BRAND FEELINGS ASSESSMENT
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COMPREHENSIVE FEELINGS GAP ANALYSIS
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HIGH-LEVEL STRATEGIC RECOMMENDATIONS & ACTION PLAN to leverage brand feelings
Brand activations that change feelings to drive growth
Live online or IRL IN pop culture (in a way) that will resonate and become viral. How to package the news for your brand so that elicits maximum intensity of emotion, which is what not only moves people to action, but is also the fuel for viral pass along OR ENGAGEMENT
Pulse-testing creative options to determine which executions impact the specific feelings that lead to action. The greater the intensity of feelings, the greater the impact in the marketplace.
"Beats" are branded platforms that connect brands to core cultural issues through PR and media-driven efforts, creating powerful grassroots brand movements.
"Beats" are branded platforms that connect brands to core cultural issues through PR and media-driven efforts, creating powerful grassroots brand movements.
A proprietary process and platform and aimed to measure the intensity of feelings invoked by your marketing efforts
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A platform that leverages a state-of-the-art neutral network and deep learning modeling approach to quantify the impact of feelings on business outcomes
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A predictive assessment of how feelings affect the various ways consumers behave. This helps to diagnose the proper course of actions to help brands optimize revenue, profits, and cash flow (all 3 of these things mean relatively the same thing- I would optimize revenue, impact and stay power or something like that)
Our brand communities are where people who have an emotional connection to your brand can connect with each other and with your brand to give real time input on of critical importance through innovative research techniques. Being in this community gives you immediate access to the inside brand news and results of their common voice.