Born right After 10/7, it became clear that the world has never been more polarized, and that facts have little if no value. That tribalism is the new norm and that the feelings-driven echo chambers we live in are where visceral feelings have the most contagion. In this new world disorder, feelings amplify quickly, and emotional reactions drive behavior. For this reason, we have seen that the 20/80 rule of business is no longer value true. It is now the 10/90 rule, where the extremes of the debate have the loudest voices and influence the majority’s perceptions and actions.