The power of Brand Islam: Lessons for Brand Judaism

Jul 25, 2024

We're excited to share our latest article, The Power of Brand Islam: Lessons for Brand Judaism that further sheds light on our theses since 10/7 that the power of branding goes far beyond companies or products but extends to movements, cultures, countries and even religion and is uniquely driven by feelings.

Our mission is to understand the feelings behind the facts–get to your F Factor, the feeling to encapsulate that best shifts behaviors and markets. New research has uncovered that feelings are the most important economic indicator of success in business, and in our minds the next NPS.

We’ve been working with brands and nonprofits to uncover how feelings drive activation, building branded feelings communities, initiating innovative research, providing insights and thought leadership as to how to shift the conversation in the Jewish space and for our clients.

Check out the article (click here) to see how we explore the power of branding at its best, Brand Islam’s tentpole strategy driven by “Free Palestine” in the creation of a movement.