top of page

How do People Feel About What's Been Going on at Harvard?

Harvard in a nutshell


Since January 1st, we have fielded over 18 pulse surveys about the controversies at Harvard surrounding Dr. Claudine Gay’s resignation and followed up with the controversy last week about the posting and use of an antisemitic by faculty. As Harvard is a microcosm of the issues across all campuses with America’s eyes on campus, we asked daring questions and how the General population feels, Gen Z overall and then Gen Z Jews and Gen Z Muslims. Our findings are jarring ...the debate over hate speech, antisemitism, how people really feel about Jews and more.


One of the most jarring findings from our research is that 50% of Gen Z respondents believe that rich Jewish donors were behind the resignation of Harvard's first black female president, Dr. Claudine Gay. Dr. Gay's resignation was clouded by accusations of plagiarism and a failure to address incidents targeting Jewish students on campus. The accusations of plagiarism were more seen to be due to the fact that she is a woman of color, while there was acknowledgement that she was also asked to resign due to her failure to protect Jewish students on campus. Her handsome compensation package was seen as “very fair” by a strong majority.




About The Heart Monitors


The Heart Monitors is a new type of strategy and insights consultancy focused on the idea that feelings are the new currency that drive sharing, identification and adhesion to messages. There are twenty emotions and over two thousand feelings. The Heart Monitors looks behind the headlines, pop culture, and controversies to unearth the feelings behind the facts™ to shift hearts and minds for causes and brands through our proprietary tech driven research stack.


Contact us to discuss your all of strategy and marketing research needs: upfront insights work, message testing, creative executions, brand and nonprofit strategy engagements, white space and innovation work, and building custom research panels. 

Commentaires


bottom of page